Marketing a Holiday Home
8 August 2009
Increasing numbers of people worldwide are choosing to invest in a second property in exotic, sun drenched locations such as Florida, Cyprus, France, Greece, Italy, Spain, Turkey, India and many other destinations around the world. The question is, how can they make these properties generate extra income, or pay the mortgage? Looking at different options and ways of Marketing a holiday home is key to getting exposure for your property to guarantee bookings from holiday makers.
Lots of property owners are therefore now asking the question how do I advertise my holiday home The internet has proven an ideal place to do this, and Rent In the Sun in particular provides a great website to promote your holiday home to potential holiday makers.
Rent in the Sun have done extensive customer research to find out what potential vacation rental customers want to see. Customers want to be able to search and quickly find many properties from either a single destination, or multiple destinations; they like to see images of where they could stay; they like value for money and so want to see special offers; and most of all they want simplicity when reading about the features and benefits of a holiday home. Rent in the Sun has ensured that all of the above are available in their standard package so that property owners and holiday makers have access to a simple to use website for holiday home rentals.
Content for property pages should be carefully written so that keywords are used well and features and benefits are optimally described. Where possible, content should not be copied from other sites as this can prevent the major search engines from “caching” the page and hamper its’ results in the rankings. Utilising pricing tables and availability calendars gives potential holiday rentals customers more information about properties and boosts the chances of a booking. To add the finishing touch, try to add a special offer or late deal to the page. When owners do this on Rent in the Sun the offer appears on the home page of the site for a short time. Property Owners should visit their page frequently to modify the content and keep it fresh.
When a property owner has created a page on Rent in the Sun, millions of potential renters worldwide will have access to the advertisement and the opportunity to rent from the owners direct.
There are many other ways and opportunities to advertise your holiday home including other rental websites, press advertising and word of mouth. You will probably have an annual budget of what you are willing to spend on marketing your holiday home so do your research and look at the best spread of advertising for your holiday home to try and ensure you have a good opportunity to receive enquiries throughout the year and convert these into bookings, as long as a potential holiday maker books with you and has a great time, they may well come back and book again or even tell their friends and family who may also want to book your holiday accommodation!
Where ever and what ever form of advertising you choose for your campaign we wish you the best of luck with the marketing of your holiday property!
Take a look at are current FREE holiday home marketing offer where you can buy one years worth of advertising and get one year FREE and its only £50GBP too!!!
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